The majority of frequent online casino customers know the famous Bodog brand with a long history of successful operations in the market of internet gambling. Having started as a regular provider of online gambling services, it has quite recently ceased operating its internet casinos and bookmaking sites directly. Instead it now sells various licenses to use its domain names and other intellectual property to various operators. Considering the popularity of Bodog brand, the business has been very good for the company, allowing its leader Calvin Ayre to take part in some of the biggest deals in the industry of online gambling.
The current multi-million purchase of Slots.com domain name may be called Calvin Ayre’s victory of the decade, as the majority of people visiting online casinos prefer to wager not on those table games variations, but on the colorful internet slot machines with their rich graphics, innovative features and fun bonus games. And what can be easier than typing Slots.com into the address line of a browser when one is looking for slots? As the internet is becoming the best and most widely used source of information worldwide, the value of this simple domain name will increase. In fact, Calvin Ayre even predicts that the generations to come will live in the internet, so the purchase of valuable domain names now can become one of the greatest assets in the future when the web gets much better developed than nowadays.
The deal remained a mystery for quite a while, as the majority of gambling news sites didn’t state the name of the buyer first, limiting the information to the amount of purchase that was considered to be close to $5.5 million. In reality, the Slots.com domain name has cost Calvin Ayre a whole of £4 million, which is currently close to $5.83 million. The deal would have been much more difficult it had not been for the help of Bob Rains, who specializes in optimization of search engines. He assisted Calvin Ayre in the auction and was the first to bring the news of the offer to the attention of the Bodog brand founder.
The Slots.com website currently redirects all the newcomers to other Bodog online casinos, offering a usual in the business 200% match bonus to the first deposit of a player. Calvin Ayre has also promised to open an online casino completely different from everything that has ever been created in the sphere of internet gambling. The site is going to be connected with Slots.com, while attracting mostly female audience as it is promised to be created, operated and controlled exclusively by women and for women.